What do you get?

This is a practical workshop so it takes you through what to do to actually produce your own licensing scheme. You get all of the following:

• Everything is explained so you know exactly what you are doing and how your licensing scheme can work.
• How to take what you do and turn it into a something that can be licensed. You might call this “productising.”
• The legal agreement to enable you to license others. Note that the agreement you get is for simple schemes and may have to be adapted if you want to do something more complicated.
• How to manage the quality control aspects through certified training.
• How to work out pricing and royalty charges.
• How to promote and sell your licence.
• How to run the scheme with multiple licensees in different locations.

What does it cost?

The one-day workshop costs £499 ex vat for a one-day 9am – 5pm session (with an hour break for lunch). That is an all-inclusive fee for the day (workshop manual, facilitator, tea and coffee, room hire).

The only extra cost to you is your travel, lunch and any accommodation. You’ll also get free telephone support after the workshop.

Fees are due in advance and are not normally refundable but may be transferable.

Is it for you?

To become a licensor you really need to have your own unique way of doing things that others can learn and use themselves as licensees. There also needs to be sufficient demand for it. If you are currently unable to service demand for what you do, and especially if you are unable to do so because the limits of how far your or your clients can travel, then that’s a good indicator. Lastly, it needs to be financially viable. As a very rough rule of thumb, work on the basis of getting a minimum of 5 licensees. Their set-up fees should at the very least cover your own set-up costs. You can expect to be paid royalties for their use of your materials. The exact amount depends on a number of factors but at this stage you could work on 10% of their revenue being paid to you. You can easily double your income!

A summary of what you get

1. How to identify what expertise to turn into a licensed product. 2. Understanding the difference forms of licensing and identifying the one that suits you. 3. How to productise your expertise. 4. How to set up a legal agreement that suits your commercial requirements. 5. How to create a certified training programme for your licensees. 6. How to manage the branding of your licensed product (including white label). 7. How to determine what to charge for your licensed product (initial costs, royalties, support fees). 8. How to promote and sell your licensed product. 9. What to do to help your licensees succeed. 10. How to organise and support your licensees in different locations. See full details