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If you have built up a successful business around your own winning formula for delivering a local service, then it could be a prime candidate for franchising. Take our quick quiz, to find out.
If you want to find out more about how franchising works, download our What is franchising? presentation.
Why franchise?
Scale up by accurately replicating success - franchising requires you to fully understand and make explicit what it is that makes your current business successful in order that someone else will be willing to pay you for the privilege of doing so. That process in itself makes it more likely that each new branch will succeed and that the business as a whole will retain the original heart and soul that made it special to its customers in the first place.
Get rich slow - once you have perfected the package and the process of opening up new branches successful, you can safely ramp up the speed at which you grow your network. Once you have a viable and sustainable network in place, you can use it as a channel for new products and services. Franchising is a slow burn to begin with, but can lead to much greater gains in the long term.
Step back from your business, without losing income - franchisees also pay you a share of what they make in return for the know-how, expertise and years of experience that has gone in to the ‘out of the box’ version of your business that they own and run; so you can keep earning from your business even after you’ve stopped being involved day-to-day. And because you have packaged all your know-how into something that now has a life of its own, you can step back, without jeopardising the business.
Share the investment costs - franchisees contribute towards the physical costs of setting them up in a copy of your business, so it costs you less to get a new branch or outlet running.
Share the risk - franchisees are business owners. Like you, they don’t get paid for just turning up. If their copy of your business doesn’t work, they don’t make money, so they are motivated to put in the effort needed to succeed. If you match that effort with a winning business formula that you already know works, then the risk for both of you is considerably reduced. That’s why most franchise businesses succeed where most start-ups fail.
Outsource your management - franchisees run their own business (according to your methods) and look after their own staff, premises, stock and processes. That means administrative overheads can be kept to a minimum across the board.
Get LEAN - franchises are the original LEAN. Packaging your business so that someone else can run it forces you to think hard about what you do and how you do it. Creating a successful franchise is all about putting in place processes that are streamlined, simple and that ordinary people can run like clockwork.
Franchising is just one of a number of ways of achieving the next level of growth for your business that are based on replicating all or part of it Other possibilities for relatively rapid business expansion include exporting, licensing, product licensing, agency and distribution networks
Feel free to take a look around, check out our resources, download freebies, and see how you can grow your business with total control, consistency and confidence.
When you’re ready, contact us for a free no obligation consultation.