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How to recruit franchise owners and licensees effectively and efficiently.
As all successful franchisors know, finding the right people to run your franchise is crucial to the success of their business and of yours.
It’s vital that potential franchise owners buy in to your core value proposition, fully understand what’s required of them as a franchise owner of your business and are capable of delivering the results you and they want.
Finding the right franchise owners is hard, and traditional methods such as franchise exhibitions and magazines, or listing sites can be very expensive – especially to franchisors who are in the early stages of development and therefore don’t have a large budget to play with.
That’s why we’ve developed a different approach to franchise marketing and franchisee recruitment, one that’s based on sound marketing principles and matches the right people to the right franchise businesses.
Our 3-step audit-test-profile approach is simple and effective:
1) We audit your franchise proposition so that we understand exactly what you have to offer potential franchisee partners and to put together a comprehensive profile picture of suitable candidates for your franchise. Often this exercise uncovers new sources of potential franchise owners as well as benefits for would-be franchise owners that you may not have considered worth mentioning. Where appropriate we will also suggest improvements to your franchise marketing materials and information that you can apply to your other franchise marketing channels.
2) Using the results of this audit, we put together a number of franchise marketing strategies and test them on a small scale, so that we can see what works best to promote and sell your franchise to just the right people. Once we know that, working strategies are ramped up to deliver prospects at the rate you want.
3) We carefully profile every prospect that applies for a franchise through us, and then match them to the most appropriate franchise available to us. This isn’t necessarily the franchise they applied for - we might even tell them that franchising is not right for them. But by taking this approach you can be sure that when you get a candidate through from us, they will be worth your while to follow up.